SPG Named as App Partner For Apple Watch

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Everyone is all abuzz today about the latest Apple news that was released today by CEO Tim Cook. One of the devices discussed was the Apple Watch, which will be available in early 2015.

The waterproof Apple Watch will be available for $349 in white, gold, silver, and there’s even an 18 karat gold version for those who really like bling (or just have deep pockets). There will be six different straps, including stainless steel, quilted leather, leather with clasp, etc. It will be offered in two sizes, one for women and the other for men.

A multitouch screen will be pressure sensitive, and and devices will be able to communicate between themselves.

The new device will come in 3 different versions, the Apple Watch, Apple Watch Sport, and Apple Watch Edition, and will work with the iPhones version 5 and newer.

One of the most exciting bits of new is that Apple is allowing third-party apps, and during the speech today they mentioned several companies that would be using the new device as partners, such as BMW to help you remember where you parked your car, Nike to keep you inline with your fitness goals, and SPG to unlock hotel doors with a wave of an arm.

This continues the growing movement of enabling guests to check-in or access their rooms in different ways other than going to the front desk. Earlier this year we heard about Hilton and Marriott expanding their mobile options, and I wrote about Hilton even intending for guests to skip the front desk altogether by having them choose their rooms ahead of time and check-in via mobile device.

I look forward to seeing SPG’s app on the new device. Will you be in line for the Apple Watch when it comes out?

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